articleCase Study

Are you game for Game?

Growing up, we had two types of families: families that ate meat on a regular basis and others, who ate meat on Sundays and special occasions.

Over the years, with access to information and globalisation, these two categories of families have fragmented. Today, consumers can pick from a variety of lifestyles or choices including veganism, dairy-free, nut-free, lactose-free, vegetarian, pescatarian, organic, meat and so much more!

Our diets can be influenced by number of reasons, from ethics to allergens. However, a common thread that holds all consumers together, is their demand for high quality and safe products.

Earlier this year, the ‘2 Sisters’ scandal demonstrated the need for greater transparency in processes, active labelling and better supplier management. It was found that while the supermarkets themselves adhered to the strict food safety standards required by the government, there were inadequate controls put in place to ensure their suppliers followed the same standards.

With trust in supermarkets and meat consumption at an all-time low, the Great Game Week, could not come at a better time. For the fourth year, Taste of Game in partnership with the Countryside Alliance’s Game to East, supported by the Moorland Association, is promoting ‘British Game Week’ from 20th to 26th November.

What is Game?

Game is usually classified under two categories, feathered and furred. Britain has been practising game hunting since prehistoric times and includes, pheasants, rabbit, hare, venison, duck and partridge.

What are the benefits of eating Game meat?

Game meat, being wild, is considered healthier with high protein value and a distinctive taste. This free-range meat is also more economical than mass produced popular meats such as beef, sheep and poultry.

What is its carbon footprint?

British Game travels less far from Farm to Fork unlike other meats and hence has a lower carbon footprint.

Where can I buy Game?

Consumers can purchase Game meat and Game meat products at local shops and butchers.

Here is a list of local suppliers we trust that produce or deal with high quality Game meat:

Charcuteries and Butchery:

Blackmore Vale Butchery

Native Breeds


Cornish Charcuterie

Food Suppliers:

Plenty Pies

Patchwork Traditional Food Company

What can I do with Game?

Its distinctive flavour allows you to be as creative as you like! Popular ways of using game meat are roasting joints, mince for burgers, stews and casseroles.

“Game meat has been a part of Plenty Pies from the very beginning. I believe this versatile, tasty and healthy natural resource can be used in a variety of ways. Every Christmas we make pies from pheasant and other game meat.”

-Marc Birch, Owner, Plenty Pies

If you are interested in ensuring you adhere to high standards of Traceability, Food Safety and Supply Chain management, you can get in touch by filling this form:

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